Lunch Box Colour Codes

For each type of lunch box (gluten free, dairy free, nut free etc.) I will have a different colour which indicates the type.  This will make it easier for parents to select the right one for their child, and inform customers of the different varieties.  I have been trying to choose colours which work well with the logo and colour of the lid of the box.  I also don't want them to be too gender specific so no matter which option you choose the kids will be happy.

Mock Up of Lunch Box

This is a mini mock up of my lunch box.  My idea was to have each of the three boxes contain a different part of the lunch, i.e. the top box has the sandwich, middle has the fruit and the bottom has the juice box.  However, I am now changing it so that each box contains the whole lunch so they have more incentive to continue to purchase the boxes if they want to make a whole character (head, torso and legs). I am also going to make the pre-made characters  stickers which come inside the box.

Vittles Logotype

This is my design for the Vittles logotype.  I chose the red colour as I thought it would attract customer’s attention, as it is strong and vibrant.    I tried to make the V look like a clock in a subtle way by incorporating the circle in the background.  I think the font works well for the range as it has a kid friendly look without being over the top.  

Lunch Box Shapes

These are prototypes of possible shapes for the lunch box. At first I was thinking of creating a standard square shape as it’s solid, stacks well and easily fits food in it.  However, the more I thought about my design, I realised a hexagon would work better to fit all of the packaging information and have enough room for kids to create their artwork on.  

Lunch Box Ideas

When brainstorming ideas for the lunch box packaging I thought about the different games and toys I enjoyed playing with when I was in Primary School.  The idea of the house shape obviously comes from a dolls house but I also thought it would easily fit the food.  Each house would come with a different character to collect (creating an incentive to repurchase) and you can make a little town with all of your friends.  The problem is it may be limited to a younger audience, particularly with the boys.  It also may be difficult to stack in a supermarket due to its shape.  The second idea is based on the game where you fold a piece of paper and each person takes turns to draw a head, torso and legs.  There would be three smaller square boxes on top of each other which are connected in a way so that they can turn around.   The kids can then create their own characters by drawing over the outline of a figure.  There will also be pre drawn characters such as celebrities, superheros, aliens etc.  which you can mix and match with your own illustrations.  It’s quite a complicated design but if I can work it out properly I think it will work well for kids of all ages.  

Four Vittles Ideas

From my brainstorming, I narrowed the designs down to four options.   The top two are supposed to represent the family friendly feel of the brand but I don’t think they provide enough information about what the vittles products are.  For the third design I have tried to make the V look like the hands of a clock showing 1 o’clock, lunchtime.  I think it’s a good representation of the product but I need to alter it so that it is easier to understand the concept.  The final logotype I tried to make the V look like a smile.  Initially I liked the idea but it’s hard to make the V look like a smile without turning it into a U.   

Vittles Logotype Ideas

This is my brainstorming for the vittles logotype.  Any idea that came to mind I tried to draw, which helped me to realise that for this particular design the best solution would be to keep it as simple as possible so that it is easily read and recognised.