Lunch Box Ideas

When brainstorming ideas for the lunch box packaging I thought about the different games and toys I enjoyed playing with when I was in Primary School.  The idea of the house shape obviously comes from a dolls house but I also thought it would easily fit the food.  Each house would come with a different character to collect (creating an incentive to repurchase) and you can make a little town with all of your friends.  The problem is it may be limited to a younger audience, particularly with the boys.  It also may be difficult to stack in a supermarket due to its shape.  The second idea is based on the game where you fold a piece of paper and each person takes turns to draw a head, torso and legs.  There would be three smaller square boxes on top of each other which are connected in a way so that they can turn around.   The kids can then create their own characters by drawing over the outline of a figure.  There will also be pre drawn characters such as celebrities, superheros, aliens etc.  which you can mix and match with your own illustrations.  It’s quite a complicated design but if I can work it out properly I think it will work well for kids of all ages.