Tuesday, 10 April 2012

Four Vittles Ideas



From my brainstorming, I narrowed the designs down to four options.   The top two are supposed to represent the family friendly feel of the brand but I don’t think they provide enough information about what the vittles products are.  For the third design I have tried to make the V look like the hands of a clock showing 1 o’clock, lunchtime.  I think it’s a good representation of the product but I need to alter it so that it is easier to understand the concept.  The final logotype I tried to make the V look like a smile.  Initially I liked the idea but it’s hard to make the V look like a smile without turning it into a U.   

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