This is my mood board for the Vittles lunch box brief. When thinking about the lunch box ranges the words that come to mind are Family, healthy, delicious, fun and environmentally friendly, which gives you an idea on how I chose my images.
- Flower: represents the growth of the business and their emphasis on positively impacting the environment.
- Hybrid Car: more environmentally sound than regular cars and is a perfect family sized car.
- Labrador: family friendly with lots of energy (which kids will have after eating vittles).
- Interactive furniture: fun and interesting for children, yet practical for parents.
- Green/flowing texture: reflects the environment and organic food.
- Arial Round: clear and easy to read but the roundness gives it character in a kid friendly way.
- Sustainable House: looks like a tree house which is fun for kids but also has a positive impact on the environment.
- Bike Riding: fun and healthy activity to do outside with the whole family.
- Orange Juice: Healthy and tasty
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