These are
some examples of the brainstorming process I went through at the start of this
project to help me get all of my ideas on paper and to help me start thinking
outside the box for my concepts. For the
first brainstorm I just wrote anything that came to my head when I thought of
the word sustenance. From there I went
through the thesaurus and wrote down all the words that could help me expand on
the general meaning of sustenance and health.
This brainstorm helped me come up with the idea of using the Great
Australian Bight to represent the delicious food produced by Sustenance and
their pride in being an Australian company.
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