Dairy Farmers use the image of a sun and sunflower rising
from the earth to represent their brand.
Both images symbolise growth, health and nature which creates a positive
reflection of the way they manufacture their high quality products.
The colours used in the Dairy Farmers logo are yellow,
green, white and blue. They are all vibrant
colours which emphasise the brands fresh, premium products. The colours also create a wholesome image for
the brand by illustrating that their products come from a farm with lush green grass
and plenty of growth. The crisp white text
also emphasises the purity of their products and represents their key produce,
milk.
Dairy Farmers have used bold, san serif typography for their
logo which is highly visible on their products and easy for consumers to
read. This shows that the company is proud
of and aware that they are one of the most trusted dairy brands in Australia
and that their loyal customers only have to look at their name to be convinced
to buy their product.
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