These
are my two mood boards that help me define the brand Sustenance through the use
of images. The first was my original
which was too all over the place so I made a second which helped to put my
thoughts in order and is easier to understand.
The top row is images of healthy foods, the food pyramid and water,
representing the vital elements of a nutritious diet. The second row contains different images
which come to mind when I think of Australia, Aboriginal history and culture,
the environment, famous landmarks and the Australian sunshine at the
beach. The final row contains images
which are important to keep in mind when deciding how to best represent
Sustenance, to appeal to people of all ages, emphasise the company’s high-end
organic products and view on sustainability and their pride in having products
which are grown, sourced and produced in Australia.
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