These
are my initial concept sketches which basically involved drawing any idea that
came to mind for the Sustenance logo.
Some are quite literal in their representation of the company (e.g. the
food pyramid, the apple and banana), but others such as the bite and the petals
are slightly subtler and make you think more about the design. I have also been finding it difficult to
produce a logo, which not only reflects the nature of the company but also
indicates that they are Australian and produce high-end organic products.
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